Our Story

In the bustling streets of Bangkok, the brand started with a couple of friends who share a passion for both coffee and fashion. In 2019, fueled by crafting unique outfits for our friends, we transcend from our group of friends and venture into the wider world.

The name ‘PICCORO’ was drawing inspiration from our beloved coffee style, which also symbolize something small yet undeniably strong, mirroring the concept of our brand— to create fashion that resonated powerfully with every individual who wore it.

With determination and creativity as the guiding lights, we set out to design clothes that embodied modernity while embracing the essence of ‘PICCORO’— compact yet impactful. The designs that hugged ones’ body, emphasizing individuality and confidence.

For us, the past wasn’t just relic of bygone eras— it was a wellspring of inspiration. We also look back to past fashion trends and infuse them into our designs.

Moreover, we infuse brand’s clothing with our unique attitude by incorporating text messages that resonate with our audience. This personalized approach helps strengthen the connection between our brand and customers, fostering positive relationships.